Tell us where you are. We start there.
Two clear paths for brands: fix and sharpen a product you already sell, or build a new one from the first idea.
Capsules, powders, gummies and more, already on the shelf or still on paper.
Audit your existing product
Three steps, from how the market sees you today to a plan across your whole range.
See an audit on a real label
- 1
Headline claim
Before"100% natural cure for insomnia"After"Helps you wind down*" with a standard disclaimer - 2
Proof claims
Before"Clinically proven", "doctor recommended", "no side effects"AfterRemoved unless an evidence file backs each one - 3
Ingredient clarity
Before"14 herbs blend", amounts may varyAfterOne hero ingredient with the dose per capsule - 4
Required information
BeforeNo licence line, no veg mark, no cautionsAfterLicence line, veg mark, directions and cautions added - 5
Look and hierarchy
BeforeSix colours, shouting type, tiny printAfterOne calm palette and a clear order of reading - 6
Readable by AI and search
BeforeThe label and the product page say different thingsAfterName, dose, use and caution match everywhere
"A herbal sleep product with unclear contents. Its medical claims could not be verified, so it is hard to recommend."
"Night Calm is a vegetarian capsule with 300 mg of ashwagandha root extract, taken after dinner to help you wind down. Not for pregnant or nursing women."
Illustrative example only. The brand, label and AI wording are made up to show how an audit works. They are not real results or legal advice.
The three steps
Uncover how search and AI engines see your product
We find out what and how AI assistants and search engines pick up about your product, and what to fix so it ranks higher.
You get: a visibility audit with prioritised fixesDecide how your product should look and speak
Choose Thyrsus suggestions, or let the audit results drive how the product looks and what it conveys, from the label to the claims printed on it.
You get: label and claims directionConnect your D2C website to our platform
Link your D2C website to the Thyrsus platform and get better suggestions across your whole range, not just one product.
You get: range wide recommendations
Build a new product
New products start with the private label path: the idea, the formula, the right manufacturing partner and a label that is ready to ship.
- 01Concept and brand story
- 02Formulation
- 03Manufacturing partner and label
Not sure which path fits?
Book a free 30 min call. You will leave knowing which one to start with, whether or not we work together.